PLAY TO GR0W
Play to Grow is a hands-on approach delivered by Akela Abbott to help people in business think, learn and grow more effectively. Deborah and Nigel came to me looking for an eye-catching, creative, playful and professional brand to introduce and establish this new sub-brand.
For this branding project, we started with strategy: analysing the brand look & feel, tone of voice, target audience and other businesses in the sector. This informed the creation of some moodboards to visualise the different directions we could take. After several meetings over coffee and a session where I got to experience Playmobil pro & the Pro. Play Method for myself, we built a cohesive and sophisticated modern brand identity for Play to Grow.
Take a flick through each page below, showing off the different elements of the brand - and importantly, the meaning behind each choice.
KIND WORDS
“I’d been admiring Katie’s work for a while and when the time came to create the branding for Play to Grow, she was the obvious choice.
She has a great way of really listening to what you're trying to achieve and then translating that into something that looks and feels just right. Katie took all our ideas, some clearer than others, and shaped them into a sub-brand that genuinely captures what Play to Grow is about.
What impressed us most was the way she handled our ‘playful and professional’ brief. Playing with PLAYMOBIL in a business setting, at first glance, can risk looking a little childish, but Katie’s thoughtful design approach gave it credibility. The strong colour palette, the simple line drawings and the clean, restrained look created the professional foundation we were looking for. At the same time, the hand-drawn illustrations kept the energy tactile and playful, echoing the Pro.Play® principle of “thinking with your hands.” The result feels both polished and inviting - exactly the balance we were hoping for.
If you're looking for someone who combines excellent design skills with a genuinely lovely, thoughtful and supportive approach, Katie’s brilliant. We can’t recommend her enough.”
Deborah Tabbron & Nigel Kefford, Co-Founders - Akela Abbott Ltd
