Adam is a digital content producer for businesses and individuals. He produces strategic, high-quality content for web, social, and marketing use to align businesses with the latest social media trends, marketing techniques, and digital innovations, ensuring they stay relevant and competitive in an ever-evolving online landscape.

Adam asked me to create a confident and trustworthy primary brand for his commercial work and a sub-brand for his wedding videography. The two logos needed to be cohesive and part of the same overall brand identity. The brand needed to appeal to both his commercial and wedding client audiences, and needed to represent his personal brand.

I designed a cohesive umbrella brand with two logo variations. The logo icon used his initials to show off his personal brand in a dynamic and recognisable way. I framed this with a bespoke lens shaped graphic to reflect his main services: photography and videography.